URSA
A user-centric approach to phishing awareness for businesses by providing consistent training and report management.
ROLES
Visual Designer
UI Designer
DURATION
10 Weeks
TEAM
Sejoon Kim, Owen Hudock,
Isabelle Duffner, Suji Kim
TOOLS
Figma, Adobe AE, Prolific









ABSTRACT
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TLDR
This case study explores a user-centric platform designed to enhance phishing awareness and reporting for small and medium-sized enterprises (SMEs). With over 70% of phishing threats going unreported, our solution focuses on consistent employee training and intuitive report management.
By conducting primary and secondary research with employees, owners, and cybersecurity experts, we identified a gap in the market for SMEs with underdeveloped IT teams. Ursa's features include a monitoring interface and phishing report widget that aim to empower businesses to combat cyber threats more effectively while fostering confidence and trust.
ABSTRACT
(+)
TLDR
This case study explores a user-centric platform designed to enhance phishing awareness and reporting for small and medium-sized enterprises (SMEs). With over 70% of phishing threats going unreported, our solution focuses on consistent employee training and intuitive report management.
By conducting primary and secondary research with employees, owners, and cybersecurity experts, we identified a gap in the market for SMEs with underdeveloped IT teams. Ursa's features include a monitoring interface and phishing report widget that aim to empower businesses to combat cyber threats more effectively while fostering confidence and trust.




00 The Problem
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00 The Problem
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01 Research Methods
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01 Research
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02 Iterations
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02 Iterations
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03 Design
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03 Design
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04 Deliver
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04 Deliver
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05 Reflection
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LOOKING BACK
Throughout the course of this project, I grew a lot as a designer. Taking on the title of visual lead came with a lot of responsibilities. with some experience under my belt, and an amazing team, I feel confident in the final designs from this process. If I could do it again, I wouldn't change a thing.
There were many challenges, however. The design process is never sunshine and rainbows, and this project was no different. Especially since my teammates were all my closest friends, communication became tough out of fear of hurting the other's feelings. However, we rallied together not only as teammates but friends and worked through our hard times to come out on the other side with an amazing project.
Overall, with this project, I was able to further develop both my design skills as well as my leadership skills. I find its important for designers to have a strong sense of leadership and compassion, so they know when to stand for their idea and when to back down. that being said, I can’t wait to grow more as a designer in coming projects.
05 Reflection
(+)
LOOKING BACK
Throughout the course of this project, I grew a lot as a designer. Taking on the title of visual lead came with a lot of responsibilities. with some experience under my belt, and an amazing team, I feel confident in the final designs from this process. If I could do it again, I wouldn't change a thing.
There were many challenges, however. The design process is never sunshine and rainbows, and this project was no different. Especially since my teammates were all my closest friends, communication became tough out of fear of hurting the other's feelings. However, we rallied together not only as teammates but friends and worked through our hard times to come out on the other side with an amazing project.
Overall, with this project, I was able to further develop both my design skills as well as my leadership skills. I find its important for designers to have a strong sense of leadership and compassion, so they know when to stand for their idea and when to back down. that being said, I can’t wait to grow more as a designer in coming projects.
Lucilla Fell
©2024
hi@lucilla.design